SOSBio is changing the world for the better with next generation organic fertilisers 🌏

As a physical goods startup, all visual assets for print and digital consumption had to be created from concept to print.
Several new fertilisers were developed for different market segments

The visual language in product design had to convey a next generation plant nutrient company, backed by science.

Physical Product - Digital Assets

Product designs used for print & digital

OrganoSoil 500 mL

Hydro & Earth 500 mL

Hydro & Earth 1L

Liquizem Plus 1L

Organic Fertiliser Large Format

How it Started

When I learned that startups have a 90% failure rate a few years ago - I decided to look through the literature on startup success models / startup analytics.
Most tools relied on models that took in large amounts of low quality data (from large startup databases).
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So i created a simple algorithm which can evaluate any startup - and assign it an "investment readyness" score of 0-5.
For founders - strong and weak areas become apparent. Investors get access to quantitatively screened startups - which can be then compared - at scale.
Over time, Machine Learning to optimise success predictors - as this new database matures.

Here is a driver-tree representation:

Problem Worth Solving

Information Asymmetry & Pitch Decks - central, yet ...arbitrary? 🤔

At the time I was working at another startup and was responsible for creating, updating, and sending more Pitch Decks (and their versions) than I can remember.
Creating new slides, tweaking the structure / design, and updating + emailing multiple versions - took away lots of time from the team.
It was almost like every week we would be working towards a new version of the deck. Then emailing them. And waiting...

We needed to spend less time on the fundraising, and more on our company!
I later learned we were not the only founders facing these problems.
Life is too short for bad software, and
As founders, we need something to help us get funding 100x faster.

But also, it's time to profoundly change the ecosystem.
From information asymmetry - to transparency & sharing.
From us-them mentality - to we are all partners thinking.
A new startup ecosystem.
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Welcome to VenturePredict. 🌈

New Landing Page

SOSBio launched a new liquid line of products - and needed a new landing page.
High-fidelity mockups were created.

Target markets: Retail Hydroponics & Commercial Vertical Farms

High-fidelity mockup of a new website to support a new product line (liquid nutrients)